At Cisco I work on apps that help users manage their network licensing. I work in close collaboration with a range of design partners and other stakeholders to design clear product content and intuitive experiences that support user needs and business goals.

I designed and built a content design system for Cisco’s CX Cloud and PX Cloud SaaS products, and developed ways to use tools like Figma Variables and AI chatbot integrations to make it even easier to use. I also host an event I created called Content at Scale that brings together content designers across Cisco to share processes and tools they’ve developed for creating better product content more efficiently at scale.

Bord is a whiteboarding web app. I worked with the product team to audit old copy and write new copy for both the website and the app UI. I also conducted competitive and user research and worked on improving the IA for both the web app and the site. After my first round of newly designed content went into production and Google and Facebook ads I designed went live, weekly active users increased by 2,440% and traffic to the homepage increased by 683%. I also edited scripts for promo videos and redesigned onboarding email drips (with open rate increases of as much as 6X after the redesigns).

Paleobytes is a web app (and mobile app in production) that allows users to search for nearby Paleo-friendly restaurants and add reviews of menu options. I redesigned the site’s content in preparation for a relaunch, created user personas, and created a set of content governance tools: a style guide, voice & tone guide, and controlled terminology list. For the benefit of future Paleobytes writers, I also created a chart illustrating how the stylistic guidelines reflect critical brand concepts. Site traffic (unique visitors) increased by 200% after I redesigned the site’s content.

Sakas & Company is a consultancy for online marketing agencies. I redesigned the IA, interaction design, and content for a critical section of their website (a sign-up flow for a recurring event). I also helped the team expand and refine their voice & tone guidelines. My redesign resulted in a streamlined sign-up experience, a 31% increase in sign-ups, a 39% increase in attendance for the event, and more engagement during the event.