Content Design Ops & Content Design Systems

Barbara Blythe Barbara Blythe

Content design system sustainability: practice over projects

The best content design systems aren't just collections of files. They're sustainable systems that have the potential to level up content design as a field.

When you’re creating content governance tools, try to think of what you’re doing as initiating a practice rather than completing a project.

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Barbara Blythe Barbara Blythe

Content design should adopt more of the language of design systems

Content designers talk a lot about “creating,” “writing,” and “designing” content when describing what they do, but not as much about “reusing,” “adapting,” “assembling,” “replicating,” or “reconfiguring” it. Why don’t we draw more from the language of design systems when talking about our craft?

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Barbara Blythe Barbara Blythe

Content design systems can help preserve institutional memory

Content design systems are a great way to bring together all the knowledge and best practices that a content design team has spent time researching and developing and house it all in one place where content designers and UX designers can easily find it.

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